Social media
I've managed social media at SysCloud (B2B SaaS), contributed to it at the Royal College of Physicians and Surgeons of Glasgow, and built channels from scratch for freelance clients in music education and e-commerce.
Royal College of Physicians and Surgeons of Glasgow
I work with our Communications Officer on the social media strategy across LinkedIn, Instagram and Facebook. Most of my work is on the back end: making sure member stories and testimonials we collect actually get posted, drafting copy for impact pieces, and creating short URLs for social posts so people can get to the webpage quickly (and so I can track clicks in Google Analytics).
SysCloud
With the content team, I managed organic social directly across LinkedIn and X. Three posts a week, scheduled in Meta Business Suite and HubSpot. I scripted and edited a monthly YouTube video in Adobe Premiere Pro, working with engineers to translate dense product features into something people would actually watch.
95% engagement growth across LinkedIn and X
Doubled YouTube viewer retention through reformatted product demos
Built a sales enablement social cadence alongside the brand content calendar
Freelance projects
Meedlior
Music education startup, freelance, 2021-2022
Built the social presence from scratch with the CEO. Strategy, content calendar, and design language. 150% growth in followers and impressions in two months.
Studio Yukta
E-commerce, freelance, 2020-2022
Worked directly with the CEO on organic Instagram. Grew the following from 11,000 to 13,500 (20%) through consistent content focused on lead generation.
