A content-led marketing generalist with a creative background in media and music.
Hello👋
I’m a marketing generalist who loves turning complex ideas into clear, useful content – whether that’s a landing page, blog post, video, or one-pager.
I currently lead editorial and digital content at the Royal College of Physicians and Surgeons of Glasgow, and before that I worked at SysCloud, a B2B SaaS company, where I progressed from Content Writer to Marketing Manager.
I hold an MSc in Marketing & Strategy from Warwick Business School, a BSc in Electronic Media, and a degree in music – all of which shape how I approach marketing: a balance of creativity, structure, and audience-first thinking.
I've worked across content, SEO, AEO, websites, email, video, social media and brand strategy, with a stint in product marketing. I'm comfortable using Drupal, HubSpot, Mailchimp, Salesforce, dotdigital, ahrefs, SEMrush, Google Analytics, Looker Studio, Figma, Canva, Claude, ChatGPT, and the Adobe Creative Suite.
Outside of work, you’ll find me singing with the Warwick A Cappella Society, going down rabbit holes discovering new music and emerging artists, or unwinding with yoga and meditation.