Hi, I’m Raga

A multi-format marketer who's spent 4+ years making complex topics easier to read and find, across SaaS, healthcare, education, and membership.

About me

  • 4+ years' experience

    From IT admins to clinicians, I've written for technical buyers and high-consideration audiences.

  • Full-funnel content marketer

    Content, SEO, web, email, brand, with stints in product marketing. I pick up where you need me.

  • Creative + analytical

    Media + music + marketing grad who loves turning complex ideas into stories that resonate.

Highlights

  • SEO

    Wrote an Exchange Online guide that's ranked #2 on Google for 4+ years, second to Microsoft's own article

  • Website

    Led RCPSG's new website launch. 104% organic growth and 80% reduction in support tickets in year one.

  • Email marketing

    Doubled email conversions at SysCloud with a multi-step HubSpot nurture journey, mapping drop-offs and A/B testing CTAs.

  • Keyword optimisation

    Achieved top 3 Google rankings for 75+ technical keywords.

  • AEO/GEO

    Pioneered tracking ChatGPT referrals in Looker Studio. RCPSG is ahead on GEO.

  • House style and brand guidelines

    Co-authored RCPSG's House Style Guide and Brand Guidelines used across 4,500+ pages.

  • Social media

    Grew SysCloud's social engagement 95% across LinkedIn, X, and YouTube.

🛠️ Tools I work with

CMS: Drupal, HubSpot, WordPress, Prismic, Webflow
SEO & Analytics: ahrefs, SEMrush, Google Search Console, GA4, Looker Studio
Marketing & CRM: HubSpot, Mailchimp, Salesforce
Design & AI: Figma, Canva, Adobe Creative Suite, Claude, ChatGPT, Synthesia

🏅Certifications

HubSpot Inbound, CMS, and Marketing Software
Microsoft 365 Fundamentals
CharityComms AI in SEO Workshop
ISB Digital Marketing and Analytics

📝Formats I create

Long-form: pillar content, whitepapers, guides
SEO content: blogs, landing pages, help articles
Sales & marketing: case studies, one-pagers, email sequences, nurture journeys
Visual & video: product demos, social posts
Internal: sales enablement, training, style guides

🤝Industries I work with

B2B SaaS
Healthcare and medical education
Professional membership organisation
Music education (freelance)
E-commerce fashion (freelance)

See portfolio

Get in touch